Cloud cost control

Cloud control you can count on

Transform your complex Azure, AI and Microsoft 365 costs into clear, measurable savings.

Just how much is complexity costing you?

As advances in Cloud and AI have made it easier for you to innovate, it has become harder to see, predict and control the true cost of growth. That’s where samcloud comes in.

A process primed for progress

Our expert team analyses around sixty proven savings patterns, across commitment strategy, right-sizing, modernisation, licence entitlements, waste and structure.

The resulting report clarifies costs and identifies how you can make measurable savings, while our team equips your people with the knowledge and guardrails to sustain financial responsibility as your business continues to grow.

  1. Analyse

    Run a secure assessment to create a clear baseline of your Azure or Microsoft 365 estate, usage and spend.

  2. Optimise

    Turn the findings into prioritised, practical actions focused on the biggest and most achievable savings.

  3. Realise

    Work together to implement agreed changes, track results and turn opportunities into measurable savings.

Working together, the samcloud way

  • Focus on finance

    We apply disciplined economic thinking to cloud and AI, focusing on material savings that protect your ability to continue investing.

  • Deep Microsoft expertise

    We bring 17 years of deep specialist Microsoft knowledge to every challenge and continue developing it through samcloud Lab.

  • Always open by design

    Our open-source tools are inspectable and free from vendor lock-in.

  • An extension of your team

    We work collaboratively alongside customer teams, share responsibility for results and keep agreed actions moving.

  • Move forwards fast

    Move towards savings at speed, while protecting your team’s time.

  • Human at heart

    Above all else, we are warm, clear and straightforward to work with. We understand the responsibility carried by the people accountable for cloud and AI spend.

More about us

Azure savings you can proudly stand behind

Take control of your Azure and AI costs, turn overlooked opportunities into measurable savings and build lasting confidence in every spending decision – supported by open source technology and accountable experts.

  • Identify key optimisation opportunities
  • Turn agreed actions into actual savings
  • Embed ownership, accountability and spending guardrails
Explore Azure

Microsoft 365 savings that actually stack up

Maximise the value of your Microsoft 365 spend by eliminating unused or underused licences, improving purchasing decisions and keeping costs under control as teams evolve and Copilot adoption grows.

  • Match every licence to a real user and need
  • Build practical governance around joiners, movers and leavers
  • Establish clearer visibility, ownership and guardrails for AI adoption
Explore Microsoft 365

Optional add-ons tailored to you

  • Copilot Licence Optimisation

    Make sure every Copilot seat is paying its way – before the next renewal comes round.

    • See who is using Copilot, how often and for what
    • Reassign or retire seats that sit idle
    • Govern adoption as fast as your teams roll it out
  • GitHub Cost Visibility

    Know what every GitHub seat and Copilot licence costs – and who it’s really serving.

    • Track GitHub Copilot spend by seat and by team
    • Spot inactive seats and duplicate subscriptions
    • Bring GitHub costs into the same view as Azure and Microsoft 365
  • AI & Token Cost Transparency

    Cost visibility across the AI tools your business runs on, customised to your requirements.

    • Understand your full inventory and usage
    • Consolidate AI spend with your cloud and licensing costs
    • Catch anomalies early – not at month-end

Spend less. Achieve more

Get an idea of how much you could save with our cloud cost calculator.

Enter your monthly Azure spend to see the amount.
Do you have a FinOps practice?
How mature is your FinOps practice?
When was your last optimisation exercise?
Are you already using Reservations and Savings Plan?
How much of your workloads are covered?
How often do you review your reservations?
Are you already using Azure Hybrid Benefit?
For which part of your Windows VMs?
Industry average30%
— / month— / year

Estimated potential saving, based on industry benchmarks and SAMexpert project experience. Your actual figure depends on your workloads, and we confirm it in a free review.

Meet the team of Cloud Cost Champions who are just as invested as you are

Learn more about how our expert team of samcloud Cost Champions can help you take your first steps towards the shared success of realised savings.

Check out our Frequently Asked Questions

What if the savings never show up?

Well, there’s a first time for everything. If it ever happens, there’ll be no bill.

What about security – is there a risk of a data leak?

Unlike other FinOps tools, we never process your data in the tool vendor’s environment or use it for LLM learning. Our Azure FinOps Toolkit is deployed directly inside your Azure tenant, so your data stays in your control and in your secure environment.

How is samcloud paid for?

While cost-management platforms typically charge a percentage of your cloud spend, we only take a share of the savings you actually realise.

Why does our commercial model matter to you?

It’s all about the incentive. With most cost-management platforms, your fee rises in line with your cloud spend. Ours only increases when we find more ways to help you save. So we’re typically paid for reducing your bill, not adding to it.

What happens when you stop working with us?

With a SaaS tool, you're left with nothing, no history, no data. With samcloud, you keep the platform (it’s open source), the reports and the knowledge transfer.

Do you resell Microsoft licences?

No. We hold no reseller agreement, no vendor rebate and no partner quota. After all, a partner whose margin grows with your consumption is never going to want to optimise it.